FIN 510
Financial Management & Accounting Principles
IAU Barcelona · Fall 2026 · Marc Bara
Income Statement
Is this business making money?
1 Feb 2024 – 31 Jan 2025
€ millions
Balance Sheet
What does it own and owe, right now?
As of 31 January 2025
€ millions
Cash Flow Statement
Where is the cash actually going?
1 Feb 2024 – 31 Jan 2025
€ millions
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Session 1 · Key Terms
Click the card to reveal the definition. Navigate with the arrows.
Click to reveal definition
Which statement do you open first?
Six situations. One correct answer each.
Session 2 · The Four Families
Click the card to see the formula and what it tells you.
Click to reveal
Is that number a problem?
Seven readings. The calculation is done for you, so the question is what it means.
NPV Lab
Move money across time at a chosen annual return, in either direction.
The annual return you require for waiting. The higher it is, the less a future amount is worth today.
Cash flows in euros. Enter payments as negative amounts.
Session 3 · Time Value of Money
Click the card to see the formula and what it tells you.
Click to reveal
What does the number mean?
Seven situations. The Lab does the arithmetic, so the question here is what to make of the answer.
Session 4 · Should We Invest?
Click the card to see the definition and what it tells you.
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Which cash flows count?
Seven situations. The arithmetic is done, so the question is what belongs in the model and what the answer means.
Session 5 · Running Out of Cash
Click the card to see the definition and an example.
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Profit or cash?
Seven situations. The arithmetic is light, so the question is where the cash is and whose it is.
Session 6 · Where Does Profit Come From?
Click the card to see the definition and an example.
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Cost, contribution and price
Eight situations built on the classroom flight, the cost-structure choice, and the pricing cases.
Cumulative practice · Sessions 1 to 7
Twelve exercises that combine the material so far, in the shape the final exam may take.

These exercises combine the financial statements, ratio analysis, the time value of money, NPV, capital budgeting, working capital, cost structure, pricing, and valuation. They illustrate the type of reasoning that may be required in the final exam. The final exam may combine the material in different ways.

Northline Retail is fictional. All figures are classroom assumptions.

Show the calculation and explain what the result means for the decision. Attempt the questions before consulting the solutions in the next tab.

  • Exercises 1 and 2 use € millions.
  • Exercises 3 to 5 show the full euro amounts.
  • Use the NPV Lab, in the next tab, where the question asks for IRR.
ExerciseMain material tested
1The income statement, balance sheet, and cash flow statement
2Profitability, liquidity, leverage, efficiency, and operating cash flow
3Timelines, present value, and NPV
4Incremental cash flows and project appraisal
5NPV, IRR, payback, and scenario changes
6Integrated diagnosis and recommendation
7Profit and cash, the cash conversion cycle, and growth
8Payment terms and float
9Fixed and variable costs, contribution, and break-even
10Cost structure and risk
11Price cuts and pricing approaches
12Valuing a company with several methods

Exercises 1 and 2 share the same financial statements. Exercises 3 to 5 can be used independently. Exercise 6 uses evidence from the preceding exercises.

Exercises 7 to 12 cover Sessions 5 to 7: profit and cash, cost structure and pricing, and the value of a company. All of them can be used independently.

Exercise 1: Reading the three financial statements

Northline Retail reports the following summary for FY2026.

Income statement
Item€m
Sales800
Cost of goods sold(480)
Gross profit320
Operating expenses(240)
Operating profit80
Interest expense(15)
Tax(13)
Net profit52
Balance sheet at the end of FY2026
Assets€mLiabilities and equity€m
Cash30Payables140
Receivables90Short-term debt60
Inventory160Long-term debt260
Non-current assets520Equity340
Total assets800Total liabilities and equity800
Cash flow statement
Item€m
Cash flow from operating activities+40
Cash flow from investing activities(110)
Cash flow from financing activities+50
Net change in cash(20)
Opening cash balance50
Closing cash balance30

A manager says: “Northline earned €52 million, so its cash must have increased by €52 million.”

  1. Which statement reports the €52 million result, and what period does it cover?
  2. Which statement confirms how much cash Northline held at the reporting date?
  3. Use the cash flow statement to explain why the cash balance fell during FY2026.
  4. Can the summary above explain exactly why net profit of €52 million produced only €40 million of operating cash flow? State what additional information you would need.
  5. Which cash-flow category would normally include the purchase of new equipment?
Exercise 2: Ratio diagnosis

Use Northline's FY2026 statements from Exercise 1 together with the following opening balances:

  • Opening inventory: €140 million
  • Opening total assets: €740 million

Compare your results with the following classroom reference values for similar retailers.

MeasureReference value
Operating margin9.0%
Current ratio1.60
Quick ratio0.90
Liabilities to assets50.0%
Inventory days85 days
Asset turnover1.10
Operating cash flow as a share of sales8.0%
  1. Calculate Northline's gross, operating, and net margins.
  2. Calculate its current ratio and quick ratio.
  3. Calculate liabilities to assets and equity to assets.
  4. Calculate inventory turnover and inventory days using average inventory.
  5. Calculate asset turnover using average total assets.
  6. Calculate operating cash flow as a share of sales.
  7. Northline asks a bank for a new five-year loan. Recommend approval, conditional approval, or rejection. Support the recommendation with the strongest positive indicator, the strongest concern, and one piece of additional evidence you would request.
Exercise 3: Timing and NPV

Northline can invest €200,000 in a customer-ordering system. The expected cash flows are shown below.

Time0123
Cash flow-€200,000+€70,000+€90,000+€110,000

Northline uses a 7% discount rate.

  1. Calculate the present value of each future cash flow.
  2. Calculate NPV and apply the NPV decision rule.
  3. Explain the financial meaning of the result without describing NPV as a separate cash receipt.
  4. A supplier delay moves the €90,000 receipt from time 2 to time 3. All other cash flows remain unchanged. Recalculate NPV and explain the change.
Exercise 4: Investment proposal audit

Northline is considering an automated returns system. Finance has collected the following information:

  1. Equipment would cost €320,000 at time 0.
  2. Installation would cost €30,000 at time 0.
  3. Staff training would cost €20,000 before operations begin.
  4. Northline paid €45,000 for a feasibility study before the current decision. The study contains useful demand forecasts.
  5. The system would reduce annual cash labour costs by €150,000 for four years.
  6. Software support would cost €25,000 in each operating year.
  7. The system would occupy a unit that Northline currently rents to another business for €18,000 per year. The rental income would end.
  8. Head office would allocate €12,000 of existing overhead to the project each year. Total company overhead would remain unchanged.
  9. The accounts would record €87,500 of annual depreciation. Tax effects are excluded from the case.
  10. Northline expects to sell the equipment for €40,000 at the end of year 4 and pay €10,000 to remove it.

Northline uses a 9% discount rate.

  1. Classify every item as included or excluded from the project cash flows. Give the amount, sign, timing, and reason.
  2. Calculate the cash flow at time 0, the normal annual operating cash flow, and the total cash flow in year 4.
  3. Calculate NPV and IRR. Use the NPV Lab to find IRR.
  4. Calculate payback, assuming the operating cash flows arrive evenly during each year.
  5. State the recommendation given by NPV and IRR. Explain what payback adds to the analysis.
Exercise 5: Conflicting project rankings

Northline can finance either of two systems for the same distribution centre. The systems perform the same function, so it can install only one. Each system lasts four years and has no terminal cash flow.

Time01234
Project Alpha-€1,000,000+€350,000+€350,000+€350,000+€350,000
Project Beta-€300,000+€110,000+€110,000+€110,000+€110,000

Northline uses a 10% discount rate.

  1. Calculate NPV, IRR, and payback for both projects.
  2. Identify which project each measure ranks first.
  3. Recommend one project under the cash-flow assumptions provided. Explain which measure governs your recommendation and what the other measures add.
  4. The implementation team then reports that Project Alpha will produce only €175,000 at time 1. Its other cash flows remain unchanged. Recalculate Alpha's NPV, IRR, and payback.
  5. Revise the recommendation and identify the evidence management should request before approving either project.
Exercise 6: Audit an analyst's recommendation

An analyst prepares the following note using the information from Exercises 1 to 5:

Northline reported €52 million of net profit, which confirms that cash generation is strong. Its current ratio of 1.40 proves that it can cover its short-term obligations. The €45,000 feasibility study should be included in the returns-system cash flows because the committee will use its forecasts. Depreciation should also be deducted because it reduces profit, while the lost rental income can be ignored because Northline makes no payment. Project Alpha should be selected because its base-case NPV is the highest and it will therefore remain the best project if implementation is delayed.
  1. Identify every claim that is unsupported or financially incorrect.
  2. Correct each claim using evidence from the preceding exercises.
  3. Write a revised recommendation of no more than 150 words. It must include one decision, the financial evidence supporting it, the principal uncertainty, and one request for management.
Exercise 7: Profit and cash

A retailer buys goods for €200,000. The goods arrive on day 0. It pays its supplier on day 20. The goods stay in inventory and are sold on day 50 for €260,000. The customer pays on day 90. Ignore all other costs and tax.

  1. On which day is the retailer's €60,000 profit recorded, and on which day does the cash arrive?
  2. Calculate the cash conversion cycle.
  3. By how much does the retailer's cash fall below its starting level, and for how many days?
  4. Orders double, with the same days on the timeline. What changes and what stays the same?
  5. The supplier now demands payment on the day the goods arrive. Calculate the new cash conversion cycle and say what it means.
  6. A manager says: "Every batch is profitable, so growth cannot give us a cash problem." Respond in three sentences.
Exercise 8: Payment terms and float

A producer can sell an order to a supermarket chain in two ways: €5.0m paid 30 days after delivery, or €5.2m paid 90 days after delivery. The producer borrows at about 1% a month.

  1. Calculate the approximate cost of waiting 60 more days for the money.
  2. If the chain pays on the agreed day, which offer is better, and by how much?
  3. How late can the chain pay before the 90-day offer stops being better?
  4. A gym sells 1,000 one-year memberships at €480 each, paid on the first day. Its costs are €30,000 a month. After four months, how much of the cash it holds is float and how much is profit for the year?
  5. Management proposes to pay the owners €200,000 at that point. Can it do so safely? Explain.
Exercise 9: Break-even

A juice stall sells drinks at €4. Each drink uses €1.50 of fruit and cup. The stall also pays €1,000 a month in total for its pitch, licence and equipment hire.

  1. Classify each cost as fixed or variable for a one-month decision: fruit, cups, pitch rent, licence, and the card fee charged on each sale.
  2. Calculate the contribution per drink.
  3. Calculate the break-even volume.
  4. Calculate the monthly profit at 350 drinks and at 600 drinks.
  5. The owner says: "At 350 drinks we collect €1,400, and our fixed costs are only €1,000, so we are making money." Is the owner right?
  6. The owner considers cutting the price to €3.50. How many drinks a month would the stall need to sell to earn the same profit as it earns at 600 drinks and €4? Compare the percentage change in volume with the percentage change in price.
Exercise 10: Cost structure and risk

A retailer plans a new store. It can run the store itself or let a partner run it. Each item sells for €50.

Per monthRun by the retailerRun by a partner
Variable cost per item€20€35
Fixed cost€6,000€1,500
  1. Calculate the contribution per item and the break-even volume for each option.
  2. Calculate the monthly profit of each option at 150, 300 and 400 items.
  3. At what volume do the two options give the same profit?
  4. The retailer forecasts between 200 and 400 items a month and is unsure which end is more likely. Recommend an option and say what you would check before deciding.
  5. Explain why one option's profit moves more than the other's when sales change.
Exercise 11: Price cuts and pricing approaches

A café sells 1,000 coffees a month at €5. Each coffee has a variable cost of €2. A rival opens next door and sells at €4.50. The owner proposes to match the price and expects volume to rise by 10%.

  1. Calculate the contribution per coffee before and after the price cut.
  2. Calculate the monthly contribution before the cut and after it, with 10% more coffees.
  3. How many coffees would the café need to sell at €4.50 to keep its monthly contribution?
  4. The café can serve at most 1,100 coffees a month. Can it recover its contribution by matching the price?
  5. Name the pricing approach (cost-based, competition-based or value-based) in each statement:
    • "We set the price at our cost plus 40%."
    • "We charge €4.50 because the rival does."
    • "Customers told us they would pay €6 for a quiet seat with a power socket."
  6. The owner considers selling coffee at €4.00 only after 5 pm. How many new customers must this attract for every existing customer who switches to the lower price for the offer to add profit?
Exercise 12: Valuing a company

A bakery chain has EBITDA of €8m and net debt of €12m. Similar chains have been sold at 7 times EBITDA.

  1. Calculate the enterprise value and the value for the owners.
  2. The chain instead held €6m more cash than debt. Calculate the value for the owners.
  3. A second chain with the same EBITDA sold at 9 times. Give two reasons why its multiple could be higher.

Three methods give the following ranges for the first chain. The seller asks €60m.

MethodValue for the owners
Asset-based€20m to €26m
Comparables€36m to €52m
Discounted cash flow€38m to €50m
  1. Answer all three parts:
    • Where do the ranges overlap?
    • State the most you would offer and the method you would give least weight.
    • Name one thing that could make a buyer pay more than your maximum.
  2. A biotechnology company with no sales yet is for sale. Which method is hardest to use, and what would its price mostly reflect?
Solutions
Worked solutions to all twelve exercises.
Solution 1: Reading the three financial statements
  1. The income statement reports net profit of €52 million. It covers FY2026, which is a period of activity.
  2. The balance sheet reports cash of €30 million at the end of FY2026. It shows the company's financial position at one reporting date.
  3. Northline generated €40 million from operations, reported a net investing outflow of €110 million, and a net financing inflow of €50 million. The resulting change was:

    €40m - €110m + €50m = -€20m

    Opening cash of €50 million therefore fell to €30 million.

  4. The summary does not contain the reconciliation between net profit and operating cash flow. A detailed cash flow statement and its notes would show items such as changes in receivables, inventory, payables, and non-cash expenses. The available figures establish the €12 million difference but do not identify its causes.
  5. A purchase of equipment normally appears under investing activities.

The manager has confused an accounting result with a movement in cash. Net profit was positive, operating cash flow was lower than profit, and investment spending caused total cash to fall despite the financing inflow.

Solution 2: Ratio diagnosis
Profitability

Gross margin = €320m / €800m = 40.0%

Operating margin = €80m / €800m = 10.0%

Net margin = €52m / €800m = 6.5%

Northline's operating margin is one percentage point above the 9.0% reference value.

Liquidity

Current assets equal cash, receivables, and inventory:

Current assets = €30m + €90m + €160m = €280m

Current liabilities equal payables and short-term debt:

Current liabilities = €140m + €60m = €200m

Current ratio = €280m / €200m = 1.40

Quick ratio = (€280m - €160m) / €200m = 0.60

The current ratio is below the 1.60 reference value. The quick ratio is also below its 0.90 reference because a large share of current assets consists of inventory.

Leverage

Total liabilities = €140m + €60m + €260m = €460m

Liabilities to assets = €460m / €800m = 57.5%

Equity to assets = €340m / €800m = 42.5%

Northline uses more liability financing than the 50.0% reference value.

Efficiency and operating cash flow

Average inventory = (€140m + €160m) / 2 = €150m

Inventory turnover = €480m / €150m = 3.20 times

Inventory days = 365 / 3.20 = 114.1 days

Inventory remains in the business about 29 days longer than the 85-day reference value.

Average total assets = (€740m + €800m) / 2 = €770m

Asset turnover = €800m / €770m = 1.04

Operating cash flow as a share of sales = €40m / €800m = 5.0%

Both measures are below their reference values.

Sample credit recommendation

Conditional approval can be defended. Northline's 10.0% operating margin is above the reference value and operating cash flow remains positive. The strongest concern is liquidity: the quick ratio is 0.60, inventory takes approximately 114 days to sell, and operating cash flow represents only 5.0% of sales. Leverage is also higher than the reference value. Before lending, the bank should examine how long different inventory items have remained unsold, the collection of receivables, and a cash-flow forecast showing how Northline would service the new debt. Approval or rejection could also be defended if the decision uses the evidence consistently and states the condition that changes the conclusion.

Solution 3: Timing and NPV
Present values
TimeCash flowPresent value at 7%
0-€200,000-€200,000.00
1+€70,000+€65,420.56
2+€90,000+€78,609.49
3+€110,000+€89,792.77

Using the unrounded present values:

NPV = +€33,822.81

The project has a positive NPV. On the stated cash-flow estimates and 7% required return, the NPV rule supports acceptance.

The expected receipts recover the €200,000 investment, provide the required 7% annual return, and create approximately €33,823 of additional value measured at time 0. The NPV is a valuation result, so it does not create a separate €33,823 receipt.

Delayed receipt

The revised timeline is:

Time0123
Cash flow-€200,000+€70,000€0+€200,000

Revised NPV = +€28,680.14

Moving €90,000 from time 2 to time 3 reduces NPV by €5,142.68. The amount received is unchanged, but waiting an additional year reduces its value at time 0. The revised NPV remains positive.

Solution 4: Investment proposal audit
Cash-flow classification
ItemTreatmentCash flowTimingReason
EquipmentInclude-€320,0000Northline pays it only if the project proceeds
InstallationInclude-€30,0000The project requires the installation
Staff trainingInclude-€20,0000The project causes the training cost
Feasibility study costExclude€0NoneThe €45,000 has already been paid and cannot be changed by the decision
Demand forecasts from the studyUse in the forecast€0NoneThe information may change expected future cash flows
Labour savingsInclude+€150,0001 to 4The project reduces future cash payments
Software supportInclude-€25,0001 to 4The payment arises because the project proceeds
Rental income given upInclude-€18,0001 to 4Accepting the project removes a cash inflow Northline could otherwise keep
Allocated overheadExclude€0NoneTotal company cash overhead remains unchanged
DepreciationExclude in this case€0NoneDepreciation creates no direct cash payment and the case excludes tax
Equipment saleInclude+€40,0004Selling the equipment creates a terminal cash receipt
Removal costInclude-€10,0004The project creates a terminal cash payment
Project cash flows

Time 0 = -€320,000 - €30,000 - €20,000 = -€370,000

Annual operating cash flow = €150,000 - €25,000 - €18,000 = +€107,000

Year 4 total = €107,000 + €40,000 - €10,000 = +€137,000

Time01234
Cash flow-€370,000+€107,000+€107,000+€107,000+€137,000
Appraisal

At a 9% discount rate:

NPV = -€2,097.22

IRR = approximately 8.75%

NPV is negative and IRR is below the 9% required return. Both rules support rejection on the stated assumptions.

By the end of year 3, Northline has recovered €321,000 and still needs €49,000. Assuming the €107,000 operating cash flow arrives evenly during year 4:

Payback = 3 years + €49,000 / €107,000 = 3.46 years

Payback shows that the initial outlay is recovered during year 4. Northline has provided no maximum acceptable payback, so the measure does not produce an independent accept-or-reject conclusion. The project is close to financial break-even, which makes the cash-flow assumptions worth investigating.

Solution 5: Conflicting project rankings
Base-case results
MeasureProject AlphaProject Beta
NPV at 10%+€109,452.91+€48,685.20
IRR14.96%17.30%
Payback2.86 years2.73 years

Both projects have positive NPVs and IRRs above the 10% required return. If the projects were independent and Northline could undertake both, both would satisfy the NPV and IRR rules.

The projects are mutually exclusive in this exercise. NPV ranks Alpha first because it creates approximately €60,768 more value. IRR and payback rank Beta first because it produces a higher percentage return and recovers its smaller initial outlay sooner.

Under the base-case assumptions and without a funding constraint, Northline should select Project Alpha because it has the higher NPV.

Slower implementation of Alpha

The revised Alpha cash flows are:

Time01234
Cash flow-€1,000,000+€175,000+€350,000+€350,000+€350,000
MeasureRevised Project AlphaProject Beta
NPV at 10%-€49,638.00+€48,685.20
IRR7.89%17.30%
Payback3.36 years2.73 years

The new information reverses the NPV ranking. If the implementation team's forecast is more credible than the base case, Northline should choose Project Beta. Before approval, management should request evidence supporting Alpha's installation schedule and the €350,000 annual cash-flow estimate, particularly the amount achievable in year 1. Since Beta is now the recommended project, the same scrutiny applies to its €300,000 initial cost and €110,000 annual cash flows.

Solution 6: Audit an analyst's recommendation

The analyst's note contains the following problems:

  1. Net profit does not confirm strong cash generation. Northline earned €52 million, generated €40 million of operating cash flow, and experienced a €20 million fall in cash.
  2. A current ratio of 1.40 does not prove liquidity is adequate. It is below the 1.60 reference value. The quick ratio of 0.60, inventory days of 114, and operating cash flow equal to 5.0% of sales all strengthen the liquidity concern.
  3. The feasibility study cost is sunk. Northline excludes the €45,000 payment while continuing to use the study's forecasts.
  4. Depreciation creates no project cash flow in this case. The case excludes tax. A full model may include a tax effect from depreciation.
  5. The lost rental income is an opportunity cost. Accepting the project removes €18,000 of annual cash income.
  6. Alpha's base-case ranking does not survive the slower rollout. Its NPV falls from +€109,452.91 to -€49,638.00, while Beta retains a positive NPV of €48,685.20.
Sample revised recommendation

Northline should select Project Beta unless management can provide convincing evidence that Project Alpha will achieve the base-case rollout. Alpha creates more value under the original forecast, with an NPV of €109,453 compared with €48,685 for Beta. The implementation team's forecast changes Alpha's year 1 cash flow and reduces its NPV to -€49,638. Beta then has the higher NPV, IRR, and speed of recovery. The decision therefore depends on the timing and amount of Alpha's first-year cash benefit. Before committing funds, management should provide a tested installation schedule and evidence supporting the operational savings expected during the rollout. Northline should also examine its liquidity because the quick ratio, inventory days, and operating cash flow are weaker than the reference values.

Solution 7: Profit and cash
  1. The profit is recorded on day 50, when the goods are sold. The cash arrives on day 90, when the customer pays.
  2. Cash conversion cycle = 50 days in inventory + 40 days for the customer to pay - 20 days for the supplier to wait = 70 days
  3. The retailer pays €200,000 on day 20 and receives €260,000 on day 90. Its cash is €200,000 below its starting level for 70 days, from day 20 to day 90. The number of days equals the cash conversion cycle. By day 90 the cash is €60,000 above the starting level, which is the profit.
  4. With twice the orders, the profit becomes €120,000 and the cycle stays at 70 days. The cash waiting in the cycle doubles: cash is €400,000 below its starting level for 70 days.
  5. New cycle = 50 + 40 - 0 = 90 days. Cash is €200,000 below its starting level from day 0 to day 90. Every day the supplier stops waiting lengthens the cycle by one day, so the retailer funds the wait for 20 more days.
  6. A sample answer: Each batch earns a profit, but the retailer pays before its customers do. With twice the orders it must fund €400,000 for 70 days instead of €200,000, and the profit arrives only on day 90. Growth can therefore create a cash problem even when every sale is profitable, unless the retailer has the funding for the extra cash that waits.
Solution 8: Payment terms and float
  1. Cost of waiting = 2 months x 1% x €5.0m = €0.1m
  2. The 90-day offer pays €0.2m more (€5.2m - €5.0m) and costs about €0.1m of waiting, so it is better by about €0.1m if the chain pays on day 90.
  3. Each extra month of waiting costs 1% x €5.0m = €0.05m. The extra price of €0.2m covers €0.2m / €0.05m = 4 months of waiting beyond day 30, which is day 150. The offer stops being better if the chain pays more than 60 days late.
  4. The gym collects €480 x 1,000 = €480,000 on the first day. After four months it has spent 4 x €30,000 = €120,000 and holds €360,000. It still has to pay 8 x €30,000 = €240,000 of costs, which is the float. The remaining €120,000 is the profit for the year (€480,000 - 12 x €30,000).
  5. Paying €200,000 would leave €160,000, which is €80,000 less than the €240,000 of costs still to pay. It cannot do so safely. The most it can distribute without relying on new members is the €120,000 of profit.
Solution 9: Break-even
  1. Variable: fruit, cups, and the card fee on each sale. Fixed: pitch rent and licence, which stay the same whether the stall sells 100 or 500 drinks in the month.
  2. Contribution per drink = €4.00 - €1.50 = €2.50
  3. Break-even volume = €1,000 / €2.50 = 400 drinks
  4. At 350 drinks: 350 x €2.50 - €1,000 = -€125. At 600 drinks: 600 x €2.50 - €1,000 = +€500.
  5. The owner is wrong. Revenue of €1,400 must cover the variable costs of 350 x €1.50 = €525 as well as the €1,000 of fixed costs. Total costs are €1,525, so the stall loses €125. The stall needs 50 more drinks to break even.
  6. At 600 drinks and €4 the profit is €500. At €3.50 the contribution is €2.00, so the stall needs (€500 + €1,000) / €2.00 = 750 drinks. Volume must rise by 25% (from 600 to 750) to make up a price cut of 12.5% (from €4.00 to €3.50). The volume increase is larger than the price cut because each drink now leaves less to cover fixed costs.
Solution 10: Cost structure and risk
  1. Retailer: contribution = €50 - €20 = €30; break-even = €6,000 / €30 = 200 items. Partner: contribution = €50 - €35 = €15; break-even = €1,500 / €15 = 100 items.
  2. Monthly profit:
ItemsRun by the retailerRun by a partner
150€30 x 150 - €6,000 = -€1,500€15 x 150 - €1,500 = +€750
300€30 x 300 - €6,000 = +€3,000€15 x 300 - €1,500 = +€3,000
400€30 x 400 - €6,000 = +€6,000€15 x 400 - €1,500 = +€4,500
  1. The profits are equal when €30 x q - €6,000 = €15 x q - €1,500, so q = 300 items. Both options earn €3,000 at that volume.
  2. Either option can be defended. At 200 items the retailer's own store breaks even and the partner option earns €1,500. At 400 items the retailer's own store earns €6,000 and the partner option €4,500. If the retailer is confident of selling more than 300 items it should run the store itself. If it fears the low end, the partner option protects profit. Before deciding it should check how credible the forecast is, how long the lease and the partner contract commit it, and what the partner would charge if sales rise.
  3. The retailer's own store has a higher fixed cost (€6,000 against €1,500) and a higher contribution per item (€30 against €15). Each extra item adds €30 instead of €15, and each missing item removes the same amount, so profit moves twice as far when sales change.
Solution 11: Price cuts and pricing approaches
  1. Before the cut, contribution = €5.00 - €2.00 = €3.00. After the cut, €4.50 - €2.00 = €2.50.
  2. Before: 1,000 x €3.00 = €3,000. After, with 1,100 coffees: 1,100 x €2.50 = €2,750. Monthly contribution falls by €250.
  3. €3,000 / €2.50 = 1,200 coffees, which is 20% more than today.
  4. No. At most 1,100 coffees can be served, and 1,100 x €2.50 = €2,750 is below €3,000. Matching the price cannot restore the contribution.
  5. "Cost plus 40%" is cost-based. "Because the rival does" is competition-based. The quiet seat with a power socket is value-based.
  6. At €4.00 the contribution is €2.00. A new customer adds €2.00. An existing customer who switches reduces the contribution by €1.00 (from €3.00 to €2.00). The offer adds profit if 2 x new customers is greater than 1 x switching customers, so the café needs more than one new customer for every two existing customers who switch.
Solution 12: Valuing a company
  1. Enterprise value = €8m x 7 = €56m. Value for the owners = €56m - €12m = €44m.
  2. Net debt is -€6m, so value for the owners = €56m + €6m = €62m. Net cash is added to enterprise value.
  3. Possible reasons: faster expected growth, steadier profit, higher margins, less need for new investment, a stronger brand, or a buyer that can use the chain to grow elsewhere.
  4. The three parts:
    • The comparables range (€36m to €52m) and the discounted cash flow range (€38m to €50m) overlap between €38m and €50m. The asset-based range (€20m to €26m) sits well below both.
    • A sample answer: offer up to about €45m, in the middle of the overlap, and give least weight to the asset-based method because it ignores what the chain earns. The seller's €60m is above all three ranges.
    • A buyer who can cut costs, sell through its own shops, or remove a competitor may pay more, because the value of the chain depends on the buyer.
  5. All three methods are hard. Comparables need similar companies that already have sales, and discounted cash flow needs forecasts of a future that nobody can yet measure. The asset-based value is small. The price would mostly reflect a promise of the future, which is what a buyer is willing to pay for success that has not happened yet.
Formula sheet
Available during the final exam. It gives the formulas. The exam asks you to decide which formula to use and what the result means.
The financial statements (Sessions 1 and 2)
MeasureFormula
Gross profitSales - Cost of sales
Operating profitGross profit - Operating expenses
Net profitOperating profit - Interest - Tax
Balance sheet identityAssets = Liabilities + Equity
Book valueAssets - Liabilities = Equity
Net change in cashCash flow from operating + investing + financing activities
Closing cashOpening cash + Net change in cash
Ratios (Session 2)
MeasureFormula
Gross marginGross profit / Sales
Operating marginOperating profit / Sales
Net marginNet profit / Sales
Current ratioCurrent assets / Current liabilities
Quick ratio(Current assets - Inventory) / Current liabilities
Liabilities to assetsTotal liabilities / Total assets
Equity to assetsTotal equity / Total assets
Average balance(Opening balance + Closing balance) / 2
Inventory turnoverCost of goods sold / Average inventory
Inventory days365 / Inventory turnover
Asset turnoverSales / Average total assets
Operating cash flow as a share of salesCash flow from operating activities / Sales
Time value of money (Session 3)
MeasureFormula
Future valuePresent amount x (1 + rate)^number of periods
Present valueFuture cash flow / (1 + discount rate)^number of periods
Net present value (NPV)Cash flow at time 0 + present value of all future cash flows
Investment decisions (Session 4)
MeasureFormula
NPV ruleAccept if NPV is positive. Reject if NPV is negative.
Internal rate of return (IRR)The discount rate at which NPV equals zero. Find it in the NPV Lab.
IRR ruleAccept if IRR is above the required return.
PaybackFull years before recovery + Amount still to recover / Cash flow of the year in which it is recovered
Profit and cash (Session 5)
MeasureFormula
Cash conversion cycleDays in inventory + Days customers take to pay - Days suppliers wait to be paid
Cost of waiting for cash (approximate)Number of months x Monthly borrowing rate x Amount
Cost structure and pricing (Session 6)
MeasureFormula
Contribution per unitPrice per unit - Variable cost per unit
Total contributionUnits sold x Contribution per unit
Operating profitTotal contribution - Fixed costs
Break-even volumeFixed costs / Contribution per unit
Break-even load factorBreak-even volume / Capacity
Volume needed after a price changeTotal contribution to keep / New contribution per unit
Valuation (Session 7)
MeasureFormula
Net debtDebt - Cash (negative when cash is higher than debt)
Enterprise valueEBITDA x EV/EBITDA multiple
Value for the ownersEnterprise value - Net debt
Value from future cashPresent value of the future free cash flows, found with the NPV Lab